Having an online presence is vital to the success of any business in 2018. However, many nurse entrepreneurs are overwhelmed by the thought of owning and maintaining a website, blog, and social media platforms.
A blog is one of the easiest ways to build a search engine optimized business presence. It should be the centerpiece of your digital marketing strategy. Your blog will become an online showplace that will allow you to gain targeted clients as well as maintain control of your personal and business brand online. Your social media presence will further elevate your brand and blog, as well as enable you to communicate directly with your audience, often in real time.
This four-hour pre-conference will give you the tools you need to identify your purpose and brand, start and grow a blog, leverage social media, create and market quality content, and discuss some practical considerations as well.
During this pre-conference seminar, you will learn:
- Business basics of blogging
- How to create and market quality content
- How to build a community who trusts you
- Branding and consistency
- Time management, prioritization, and delegation
Who Should Attend:
Whether you have an established business or are considering blogging as your primary business vertical, this pre-conference is for you. Learning how to build a robust digital marketing strategy will help you humanize your business, build trust and authority, and develop a strong and community are paramount to the success of your business.
About Kati and Brittney:
Kati Kleber, BSN RN CCRN and Brittney Wilson, BSN RN are the founders of Health Media Academy and have been described as the “Godmothers of nurse blogging.” Between them, they have over 13 years experience, a combined social media reach of over 250,000, and five published books.
They receive hundreds of thousands of monthly visitors to their respective blogs, FreshRN.com and TheNerdyNurse.com. These nurses have mastered the recipe for the secret sauce to using a blog to grow your brand and business. They’ve crafted this seminar to share their secrets with you.