NNBA Featured Expert
4 Ways Writing a Book Can Grow Your Nurse Entrepreneur Business
By Pat Iyer, MSN, RN, LNCC
Writing books might seem like a Herculean task but it can provide impressive results for the growth of your business with minimal effort on your part. These are just four ways you can grow your business by writing a book.
1) Gain New Clients, Followers, and Subscribers
There is a certain amount of prestige that goes along with writing a book. Self-publishing or independent publishing, as it is now known, is more popular and easier than ever. Getting a contract with a traditional publisher is harder than ever. Either way, you will gain a great deal of respect with the clients and prospects for your nursing business simply for having a book available in the marketplace.
This respect leads to new social media followers, email subscribers, and paying clients who need the invaluable service you provide. It all started with a blank page you filled with possibilities for yourself and your future clients.
2) Expand Your Expertise
The fact that you’ve written a book on a subject makes you an expert in the field as far as most people are concerned. But the value of doing so goes deeper than that. In the process of researching and writing your book, you’ve become deeply involved with your subject.
You’ve put in the time doing research, expanding your knowledge, and breaking it down into digestible information you share with your readers. That will draw more people to you.
3) Increased Opportunities for Exposure
Exposure comes in many forms. When you write a book, you get even more exposure on multiple fronts. In addition to a wide range of accolades from the book itself, you have the opportunity to tell your story to an even wider audience through:
• Book launch parties
• Speaking engagements
• Book signings
• Library visits
These are just the beginning. Once you’ve settled into life after the first book, you might even want to consider increasing your exposure by working on a follow-up book, granting interviews, or booking speaking engagements.
A book is something that allows you to help more people with your limited time. Your book touches people you’ll never meet. You may never know how you helped people. And isn’t that why we went into nursing – to help others?
4) Profits from Book Sales
Financial gains from book sales involve money you can then reinvest into your business fueling growth. Not only can you buy better exposure on the World Wide Web, you can hire people to help you do the tedious things that tie up your time and take your time away from the aspects of your business you are most passionate about. Leveraging your time and talents this way alone makes writing a book well worth the time and effort it took to get it written and ready to go.
Writing a book won’t solve all the challenges the average coaching business faces. It can be instrumental, though, in helping you to expand your ability to help others while also expanding your own customer base and bottom line at the same time.
Pat Iyer wrote or edited 47 books and created and sold a multimillion-dollar business as a legal nurse consultant. Entrepreneurs hire her to ghostwrite and edit their books. Come to our NNBA Conference to network, share, and grow. Pat will present a session called “Start Your Book: How to Master the Critical First Steps” at the conference.
Get more details about Pat’s services at patiyer.com